Statistics indicate that firms attending conferences are able to generate more and lower cost leads than connecting with prospects face-to-face over a period of time.  To enjoy this kind of benefit and generate a good return on investment, consider the following (5) suggestions.

To assist your firm’s success in achieving set GPC 2010 conference goals:

• Sign-up early for Face-to-Face session with a targeted agency or prime
• Participate in Industry Forums and post forum networking
• Review list of speakers and sponsors and identify where you can meet them.  If speaker or sponsor is on a workshop panel, then go to that workshop, be visible, ask questions and make contact once workshop is finished
• Attend Awards Luncheon.  Realize your main objective is to make contact so scour the banquet room and reach out to the person or persons you want to meet.
• Ask for help.  See our On-site Coaches and ask them “Who do they know from xyz organization that is attending GPC?

For more ways to make connections at GPC, please call 713.837.9000 or visit us on Twitter and Facebook.